Logo & branding, FUZE Eatery
Role: lead designer
FUZE Eatery is a family-run shoreside restaurant with a big heart and strong roots. Their Ecuadorian-inspired cuisine and smoothie bar concept became an immediate success in Long Branch, New Jersey when it opened in Summer 2016. I designed a logo that would establish a look and feel with colors inspired by the Ecuadorian flag and icon-based imagery to keep all facets of this small restaurant as simple as the ingredients it serves. The final mark combines an empanada and a fruit wedge, and inspires further branding for restaurant menus, packaging, signage, social media, and staff uniforms.