Hands on the Floor Campaign
When a group of Staten Island High School students decided to organize their own school-wide campaign to raise money for JAR of Hope, a nonprofit for Duchenne Muscular Dystrophy research and awareness, their incredible spirit sparked an idea to engage an untapped audience. The Hands on the Floor campaign elevated JAR of Hope’s “pushups for DMD” model to a national level as high schools tried to out-fundraise each other in a friendly, philanthropic spirit. Handsonthefloor.com has driven donations and event participation among many high schools and continues to grow as more students get involved. My role as creative director on this project has included managing the design and development of handsonthefloor.com, photoshoot direction, and producing print materials including posters, flyers and social media frames to foster social media engagement.