Student mentorship with Capital One, Strategic Innovation in Service & Product Design
Role: User research, logo design, UI, prototyping
How can we create a more cohesive experience for users across Capital One digital banking and physical assets of the café spaces?
OneLeague is a membership program designed to help users tap into the full potential of the Capital One cafés.
The OneLeague membership will be accessible through the Capital One app, and anyone can join. Existing Capital One customers will automatically have access to exclusive features in the cafés. Visitors to the café can sign up for a basic OneLeague membership. All members can book money coaching sessions, reserving a workspace, and earn café points that can be redeemed for rewards in the café.
As cafés become Capital One’s main physical representation, they will provide greater value and consistency for Capital One customers.