OneLeague

Student project in partnership with Capital One:
Strategic Innovation in Service & Product Design

Role: User research, logo design, UI, prototyping
Team: Danielle Yoon, Kaitlin Carano

 

Capital One partnered with our team to guide us through a fifteen-week sprint where we imagined a more cohesive experience across their digital products and physical spaces, which include branches and Capital One Café.

 
CapOne-animation.gif
research-01.png
research-02.png
 

Solution

OneLeague is a membership program designed to help users tap into the full potential of the Capital One cafés.

 
Screen+Shot+2019-02-24+at+10.13.31+PM.jpg
Screen+Shot+2019-02-24+at+10.18.17+PM.jpg
A.gif
 
app-screens-mockup-flat.png

The OneLeague membership will be accessible through the Capital One app, and anyone can join. Existing Capital One customers will automatically have access to exclusive features in the cafés. Visitors to the café can sign up for a basic OneLeague membership. All members can book money coaching sessions, reserving a workspace, and earn café points that can be redeemed for rewards in the café.

Cap1User.gif

As cafés become Capital One’s main physical representation, they will provide greater value and consistency for Capital One customers.